NEWARK, NJ, September 2, 2022 – Edge, the region’s nonprofit research and education network and technology consortium, has announced a partnership with Electric Symphony Media (ESM), to make their media planning and buying services available via its EdgeMarket Cooperative Pricing System. EdgeMarket provides safe, simple, smart technology procurement options for higher education and public sector entities. As the result of a thorough RFP process, EdgeMarket has awarded a contract which will give its participants the ability to efficiently and affordably procure ESM’s services in support of enrollment marketing efforts.
ESM specializes in brand strategy, research, media buying and activation, and marketing services, helping customers and brands uncover unique value in their marketing investments. ESM’s expertise spans far and wide across many industries including higher education, non-profit/advocacy groups, government agencies, healthcare, fin-tech, and small businesses.
“We are passionate about supporting institutions and businesses in our community, across the state of New Jersey, and beyond. This partnership with EdgeMarket is an exciting opportunity to make our services in media and advertising more accessible, by building direct relationships with organizations in the industries we are already well versed in, while also growing and developing our agency as a trusted partner and resource,” says ESM Managing Partner Patrick Carroll of the contract.
The availability of support services for enrollment marketing efforts comes at a vital time for education institutions, as they aim to accelerate enrollment improvements after a sharp decline during the pandemic. ESM is well positioned to provide that support, as it already works with a number of institutions and programs, including Middlesex College, The University of Pennsylvania, and Rutgers School of Engineering. The agency is also able to provide media planning and buying services across a wide range of products and geographies, to amplify the marketing of online learning programs which are less geographically dependent.
“Reaching the right audience at the right time in the right place is vital for our members, especially as the higher education enrollment environment becomes more competitive,” notes Adam Scarzafava, Assistant Vice President for Marketing and Communications at Edge. Scarzafava continued, “A partner like ESM helps our member institutions build on the capabilities of existing marketing staff to launch, track, and improve marketing campaigns across a blend of traditional and digital media properties.”
Existing Edge members and other institutions interested in leveraging the EdgeMarket purchasing consortium for access to streamlined technology purchasing and preferred pricing can find more information at https://edgemarket.njedge.net/.