The NJEdgeCon2018 focuses on Digital Leadership and Enterprise Transformation and spans two days January 11-12, 2018 in Whippany. Join in discussions, demonstrations and learn about technology solutions, educational and instructional technology, cybersecurity, big data analytics and industry trends relevant to decision makers, educators, IT specialists and librarians from NJEdge’s membership.
We’re delighted to announce internationally-recognized digital economy leader, Amber Mac, as our Keynote Speaker.
Amber Mac’s keynote speech is a fitting contribution to the NJEdgeCon2018 with its focus on Digital Leadership and Enterprise Transformation.
Please join us Thursday evening, January 11, 2018 to welcome this outstanding innovation and technology leader to the NJEdge stage. Hear Amber in her own words discuss her role in the NJEdgeCon2018 and what you can expect to hear from her keynote.
Early Bird Registration, Call for Speakers and Sponsorship Opportunities now available.
Join us and let us help you gain your edge!
Amber Mac, Keynote
AMBER MAC talks about relentless adaptation and the accelerating pace of corporate culture in the digital economy. At the forefront of the digital revolution, she helps companies adapt to, anticipate, and capitalize on lightning-quick changes—from leadership to social media to the Internet of Things, from marketing to customer service to digital parenting and beyond. It’s not about innovation, she says; it’s about adaptation.
Amber Mac began her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish agency and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. During this time, she was also a judge for The Webby Awards, an international organization that recognizes the best of the web.
Amber Mac left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. While continuing to work for the software giant, Amber Mac spent two years coaching people on television about building their businesses online with G4TechTV titan, Leo Laporte. In 2006, with her brother, she started her own agency called Konnekt. The company’s first client was world-renowned business coach, Tony Robbins, who has this to say about Amber Mac work: “Amber Mac understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people. I think she is a leader in this space.”
Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations. In 2010, Amber Mac wrote the national bestselling business book Power Friending (Portfolio: New York). Her new book, released in May 2016 and co-authored with Michael Bazzell, is Outsmarting Your Kids Online: A Safety Handbook for Overwhelmed Parents.
Amber Mac has keynoted more than 300 events across the USA and Canada, and as far away as Australia, in which she addresses the topic of business innovation and what it takes for companies to adapt and grow. She is a regular business host and expert for Fast Company, CNN, CBS, BNN, The Marilyn Denis Show, and Sirius Radio. In December 2015, she served as an entrepreneur advisor on new reality TV series Dream Funded: Let the Crowd Decide, created by Mark Burnett. She also hosted a one-hour holiday special of Bloomberg Brink for Bloomberg TV.
While building her own business brand as President of Konnekt, she has amassed more than 100,000 followers on Twitter, 450,000 fans on Facebook, 1.6M friends on Google+, and 10,000 followers on Instagram. “With few equals,” writes YouTube co-founder Steve Chen, “Amber Mac continues to demonstrate a keen insight towards the continually evolving fabric of the social web.” As a child, Amber Mac went to a one-room country schoolhouse and shared a party telephone line. She is now recognized internationally as an innovation and technology leader.