Cookies and Mohr: A Business Simulation


Presenters:  Gayle Stein, Rutgers University, and Beth Ritter-Guth, Union County College

Abstract: Imagine a room filled with students expecting a dry, boring semester learning about IT management. Now imagine the same class presented as a business simulation, with all of the students working in different IT departments and serving on interdepartmental committees. This workshop will allow you to experience some of what these students experienced and create an outline for your own simulation.

Gayle Stein, Associate Director for Instructional Technology Rutgers University

Gayle Stein is the Associate Director for Instructional Technology within the Office of Information Technology at Rutgers University. She holds a Ph.D. in Communication and Information Studies from Rutgers, an MLS from Rutgers, an MS in Nutrition from the New York Medical College, and a BS in Chemistry and Biology from Union College. Gayle is a University Senator, member of the Institutional Research Board, and an adjunct faculty member in Rutgers’ Library and Information studies department where she teaches privacy and policy development, Introduction to Information Technology and Informatics, IT project management, IT for librarians, management of technological organizations, and disruptive IT and change management courses. She also coordinates the Information Technology and Informatics Internship Program. Gayle leads the Rutgers instructional technology group which provides faculty support for technology in teaching and learning, Sakai, video services, and assistance for faculty and students with learning and motor disabilities. She is also the newly appointed co-chair of the university’s web accessibility and accessible course materials executive councils.

Beth Ritter-Guth, Union County College

Beth Ritter-Guth is the Director of Instructional Design and Director of American Honors at Union County College. Prior to her administrative post, she was tenured in English at Lehigh Carbon Community College in PA. Her use of innovative technology and virtual worlds in the teaching of literature has been recognized by the Chronicle of Higher Education, USA Today, America Online, and Wired Magazine. She received the Nobel Educator of Distinction Award in 2012 and The Faculty of the Future Award from the National Association of Independent Schools in 2010. Beth's most distinctive work was in using Second Life to create 64 literary sims including Dante's Inferno, Samuel Taylor Coleridge's Rime of the Ancient Mariner, and Gloria Naylor's Mama Day. Beth holds a BA in English, a BA in Communication, and a MA in English. She is ABD at Rowan University working on a doctorate in Higher Education with a specialization in Universal Design.